According to statistics in the U.S., Canada, and Europe, women are having children later in life, many when they've established an education, career and disposable income, making them the hottest demographic on the market.
Baby high-end fashion is “hot on the market” and many design houses are jumping into the Baby fashion market to appeal to the high-end fashion family crowd. The new breed of moms are a sophisticated, savvy bunch, says Julia Jacobs-Sanford, who launched, Creation Baby Boutique Expo, a few years ago after having a baby in her 30’s. "Having kids is a life-altering, new exciting thing, especially for women who are used to being in control of their lives and bodies or are coming from the corporate ladder of success."
Julia Jacobs-Sanford was in Chicago last weekend to commentate at The Creation Baby Boutique Baby Expo and http://www.babycreationboutique.com/ Fashion Show, at Lakeshore Athletic Club. Savvy Moms strutted the runway with their infants in the latest baby slings, toddlers walked their first run way and smiled in the latest fall baby fashions, and pregnant Mom's wore the latest fall fashions from "A Pea In The Pod." Barbara Sheehan Segal, Publisher of the online baby magazine BabyCreationBoutique.com says, "the boom in products for babies, young children and parents is largely mom-generated."
"Hip, Savvy, Mom-preneurs are driving this market," says Julia Jacobs- Sanford. You have a huge group of professional women seeing a need and creating more interesting useful products than ever before." The booths at the, Creation Baby Boutique Expo were dominated by women with small business ideas ranging from children’s videos, games, adoption, educational products, designer clothing, organic products and clothing, to booties and shoes.



